Privacy Policy

Effective Date: 04-28-2026

This Website Privacy Policy explains how SupplyHive collects, uses, shares, and protects personal data when you visit supplyhive.com and related public-facing webpages that link to this policy (the “Website”).

This Website Privacy Policy applies to the public Website only. It does not by itself govern personal data processed through the SupplyHive hosted application, customer workspaces, or customer-specific deployments. Personal data processed through the SupplyHive platform is addressed in the applicable Platform Privacy Notice, customer agreement, and Data Processing Agreement.

1. Who We Are

SupplyHive (“SupplyHive,” “we,” “us,” or “our“) is responsible for the collection and use of personal data described in this Website Privacy Policy when we act as controller.

2. Personal Data We Collect

We may collect the following categories of personal data through the Website:

a. Information you provide directly

• name;
• business email address;
• company name;
• job title;
• phone number;
• country or region;
• any information you submit through contact forms, demo requests, newsletter sign-ups, event registrations, or other communications.

b. Information collected automatically

When you use the Website, we may automatically collect:

• IP address;
• approximate location derived from IP;
• browser type and version;
• device type and operating system;
• referral URLs;
• pages viewed, clicks, and session activity;
• date/time stamps and similar usage data.

c. Information from third parties

We may receive information from:

• analytics providers;
• advertising or social media partners;
• CRM or marketing automation providers;
• publicly available business sources;
• event and webinar partners.

3. How We Use Personal Data

We use Website personal data to:

• operate, maintain, and secure the Website;
• respond to enquiries and provide requested information;
• schedule demos and communicate with prospective customers or partners;
• send newsletters, product updates, or marketing communications where permitted by law;
• understand Website usage and improve content, navigation, and performance;
• prevent fraud, abuse, or security incidents;
• comply with legal obligations and enforce our legal rights.

4. Legal Bases for Processing

Where required by applicable law, we rely on one or more of the following legal bases:

• Consent, such as for non-essential cookies or certain marketing communications;
• Legitimate interests, such as operating the Website, improving our services, responding to business enquiries, and protecting our systems;
• Contractual necessity, where you request services or steps prior to entering a contract;
• Legal obligation, where processing is necessary to comply with applicable law.

5. Cookies and Similar Technologies

We use cookies and similar technologies on the Website. Some are necessary for the Website to function, while others help us understand usage, remember preferences, and improve our marketing.

For more information, including how to manage your preferences, please see our Cookie Policy.

6. Sharing of Personal Data

We may share personal data with:

• hosting and infrastructure providers;
• analytics providers;
• CRM, email, and marketing platform providers;
• customer support and communications tools;
• professional advisers, auditors, insurers, and legal counsel;
• regulators, law enforcement, or other parties where required by law or to protect rights and safety;
• a buyer, investor, or successor entity in connection with a merger, acquisition, financing, or business transaction.

We do not sell personal data in exchange for monetary consideration.

7. International Transfers

We may transfer personal data to recipients located outside your country, including countries that may not provide the same level of protection as your home jurisdiction. Where required, we implement appropriate safeguards, such as Standard Contractual Clauses or equivalent lawful transfer mechanisms.

8. Data Retention

We retain Website personal data only for as long as reasonably necessary for the purposes described in this policy, including to satisfy legal, accounting, reporting, and recordkeeping requirements.

Retention periods may vary depending on the nature of the interaction. For example:

• contact form submissions and sales enquiries: for a reasonable follow-up and recordkeeping period;
• newsletter sign-up data: until you unsubscribe or we cease the relevant communications;
• analytics and cookie data: according to applicable cookie durations and internal retention settings.

9. Your Rights

Depending on your location and applicable law, you may have rights to:

• access personal data;
• request correction of inaccurate data;
• request deletion;
• request restriction of processing;
• object to certain processing;
• request portability, where applicable;
• withdraw consent at any time where processing is based on consent;
• lodge a complaint with a supervisory authority.

To exercise your rights, contact us at [email protected]. We may need to verify your identity before responding.

10. Marketing Communications

You can opt out of marketing emails at any time by using the unsubscribe link in the message. Even if you opt out of marketing, we may still send non-marketing communications where relevant.

11. Security

We use reasonable technical and organizational measures designed to protect Website personal data against unauthorized access, loss, misuse, alteration, or disclosure. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

12. Children’s Privacy

The Website is not directed to children, and we do not knowingly collect personal data from children through the Website.

13. Changes to This Website Privacy Policy

We may update this Website Privacy Policy from time to time. We will post the revised version on this page and update the effective or last updated date.

14. Contact Us

If you have any questions, concerns, or complaints regarding this Privacy Policy or our data practices, please contact:

Vaseem Khan
Data Privacy Program Manager
[email protected]

Vishy Visweswaran
CEO
[email protected]

Or email our privacy team directly at: [email protected]